C2PA is taking off with TikTok + OpenAI

Also: Katy Perry deepfake goes viral

Author

Philip Mohr
May 10, 2024

Hey, it’s Philip.

Today we are covering TikTok implementing labels for AI content & Content Credentials, OpenAI joining the CIA steering committee and much more.

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THIS WEEKS RUNDOWN

  • Deepfake pictures of Katy Perry go viral on X and even Kate’s mom thinks they are real - Link

  • Japans PM unveils a global approach to regulating generative AI and fight misinformation - Link

  • U.S. Department of Commerce launches its own AI-detection tools - Link

  • Google bans deepfake porn services from advertising - Link

  • ByteDance cuts deal with Universal to take action against AI voice cloned music on TikTok - Link

  • X is trying to crack down on deepfakes using image matching for community notes - Link

  • OpenAI and Microsoft launch a (laughable) 2 mio USD fund to fight misinformation - Link

TOP STORIES

TikTok joins CAI and will display Content Credentials pushing adoption for the C2PA standard

Credit: TikTok

TikTok has joined the Content Authenticity Initiative (CAI) and began to label AI-generated content to promote transparency and trust online as of yesterday.

This partnership marks TikTok as the first major social media platform to adopt the open C2PA standard, enhancing the authenticity of online content for its over 1 billion monthly active users. Source

Instagram is likely the next major social media network to display C2PA based Content Credentials and use it as one signal to label AI-content as announced earlier this year.

OpenAI joins CIA steering committee and launches a new classifier for DALL-E

Credit: OpenAI

OpenAI is enhancing content authenticity by joining the CIAs steering committee (among Google, Adobe, Microsoft, Sony and others) helping to develop the C2PA standard. OpenAI already implemented C2PA in DALL-E earlier this year and announced to do the same for Sora upon launch.

In addition, OpenAI also revealed that it is working on new watermarking techniques for audio, video and pictures as well as a corresponding classifier to identify content after the fact. Source

VIDEO OF THE WEEK

First music videos entirely produced with OpenAI Sora visuals:

More about the creators and background story here.

TO CHECK OUT

Interesting stuff:

  • Hacker Factor Blog summarises the shortfalls of C2PA and current watermarking techniques - Link

  • What happened when I cloned my own voice - Link

  • OpenAI’s Sora seems to learn to identify objects and replace them in outputs according to social media postings - Link

  • CEO of largest AD Agency (WPP) became victim of an AI-enabled impersonation attack - Link

  • The Kendrick-Drake feud shows how technology is changing rap battles - Link

  • AI resurrection services are on the rise: You Can Now Buy a Deep Fake Clone of Your Dead Loved One. - Link

  • Crypto Trading Firm in Hong Kong was debunked as scammers using deepfakes of Elon Musk as Ads to scam victims - Link